Redefining "Natural": A Global Mission for 100% Certified Organic
The Problem: Greenwashing and Misleading Labels
The term "natural" has become a marketing buzzword, often used to mislead consumers into believing a product is environmentally friendly or health-conscious. However, without strict regulations, this term can be applied to products containing synthetic ingredients, chemical additives, or inorganic substances. This practice, known as greenwashing, undermines the efforts of truly organic producers and harms the environment.
Our Vision: A Future of Transparency
Our vision is a world where consumers can trust that products labeled "natural" are genuinely organic, produced without synthetic chemicals, GMOs, or harmful practices. This aligns with the goal of a sustainable, organic civilization and supports global environmental health.
Our Mission: To End Greenwashing
To achieve this vision, we aim to:
- Establish a Global Standard: Work with governments, regulatory agencies, and environmental organizations to define "natural" as legally meaning "100% Certified Organic."
- Strengthen the Universal Declaration of Organic Rights (UDOR): Integrate the redefined "natural" term into the UDOR to protect consumer rights.
- Educate the Public: Launch a global awareness campaign to expose greenwashing tactics and empower consumers to make informed choices.
- Hold Industry Accountable: Promote transparency in ingredient sourcing, production practices, and labeling for companies using the term "natural."
- Take Legal Action: Support legislation and empower consumers to challenge misleading "natural" claims.
Our Call to Action
Join us in this global mission to redefine "natural." By supporting this initiative, you can help:
- Protect the Environment: Reduce the use of harmful chemicals.
- Empower Consumers: Make informed choices and avoid greenwashing.
- Support Organic Producers: Strengthen the market for truly sustainable products.
Together, we can create a future where "natural" truly means 100% organic.
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